Expanding globally requires careful consideration of whether to roll out in a big-bang or phased manner, as well as ensuring product/service adaptability to local markets. Testing these parameters is crucial for success, and it’s important to make your first attempt the best to set the stage for future strategies. However, it’s also necessary to allow for localization and the ability to make adjustments depending on the field of implementation. The success of your international roll-out strategy depends on the soundness of your initial steps.